Q: What is the company’s new name?
A: Healthcare Network of Southwest Florida
Q: Why the name change?
A: We recognized that it was time to reintroduce ourselves, as we’ve grown so much and
expanded our services in this community. We began providing quality care in 1977 in a small
Immokalee practice. Today, we serve an annual average of 45,000 patients, both insured and
uninsured, throughout the county; 32,000 of them are children.
Q: Where are you located?
A: We now have 13 separate medical and dental service locations in East Naples, Golden
Gate, North Naples, Marco Island and Immokalee, including the Ronald McDonald Care
Mobile®. The Healthcare Network also provides pediatric medical and dental services, as
well as screenings for autism.
Q: Does this name change reflect a change in the status of your business
operation? Have you been acquired or merged with another organization?
A: We have not merged with another care provider or had a management change. Our name
change does signal our move to be a Patient Centered Medical Home (PCMH) that facilitates
partnerships between individual patients, and their personal physicians and, when
appropriate, the patient’s family.
Q: What is different about a Patient Centered Medical Home (PCMH) from the
way you’ve operated in the past?
A: We have been moving towards the principles of PCMH for some time now. PCMH places
the focus on the ongoing relationship of a personal physician with a patient. The physician
leads a team of individuals at the practice level who collectively take responsibility for the
ongoing care of patients. Care is coordinated across all elements of the complex healthcare
Q: Are you a for-profit healthcare company?
A: No. We have always been a nonprofit, 501(c)(3) company. The Healthcare Network is a
Federally Qualified Health Center (FHQC), which provides healthcare services to patients with
or without insurance.
Q: Are you a governmental agency? Are you part of Collier Health
A: No. We have always been a totally separate nonprofit organization.
Q: What is your mission?
A: To provide a quality healthcare home accessible to everyone in our community.
Q: Do you provide services only to Collier County residents?
A: We do have some patients who come from neighboring counties but the majority of our
patients are Collier residents. We have partnerships with several organizations based
elsewhere in the state, such as our partnership with the University of Florida College of
Dentistry at our pediatric dental facility on the Collier campus of Edison State College.
Q: Do you only serve children? Are all your patients in Immokalee?
A: Not at all. We do provide primary care services to more children than any other provider in the community. But we also provide care for adults at three locations in Collier County—East Naples, North Naples and Immokalee, and our adult services are expanding.
Q: What does your logo/icon mean?
A: The logo, the colors and the font, all represent the warm, friendly, caring feeling of our
services. The four colors each represent one of the four categories of services we provide—
for children, women, families and dental.
Q: Why didn’t you pick a jazzy name?
A: With our diverse audiences–patients, staff, donors and the community at large– it was
important to have a name that clearly identifies and distinguishes our services from other
Q: How was the new name chosen?
A: We conducted both qualitative and quantitative research. We interviewed dozens of
community leaders, healthcare providers and our stakeholders to help us rename the
organization. They told us that our identity and mission were not well known. Further, it is
apparent that it is the great number of patients we serve (an annual average of 45,000 a year, of which 32,000 are children), the extent of our children’s services and the quality of the care we deliver that distinguishes us as a leading provider of healthcare services in this region. Based on their collective feedback, the new name and logo better reinforce our organization and its mission.
Q: When does the name change become effective?
A: April 2, 2012
Q: Will there be a new Website
A: It is www.healthcareswfl.org.